Fidelity Investments lowered the boom on trading commissions.

Schwab was the first to lowered online trading fees for equity trades by more than 30% to $8.95.

Click here to read the full article from Barron’s – Has a New Price War Broken Out in Online Trading?

Not to be outdone, Fidelity responded by lowering commissions to $7.95 per online equity trade. In addition, 25 ETFs from iShares will be commission free for Fidelity’s online customers.

If you’re an active trader, there are other investment brokers with even lower commissions that are probably better suited for your needs.

However, for those of you that like a full service brokerthat offers higher level of service and a wide variety of good research tools, Fidelity just raised the bar substantially (or lowered it, depending on your point of view).

Sources:

Has a New Price War Broken Out in Online Trading?
Theresa W. Carey – Barrons
http://online.barrons.com/article/SB126469936769636479.html